Senior go-to-market judgement, engineered into your outbound and run end to end.
You get a senior go-to-market operator, not an agency junior: market research, account prioritisation, signal checks and outbound execution, delivered as one system. For founder led B2B teams that need pipeline but cannot design the motion properly themselves.
7+ years closing complex, multi-stakeholder B2B across SaaS, software, IoT and embedded.
No fake personalisation. No fabricated triggers. No automatic sending without human review.
TRACK RECORD
£Millions closed
of B2B software sold across SaaS, IoT and embedded markets
£100M+
in qualified pipeline generated across teams
7+ years
closing complex, multi-stakeholder B2B deals across a range of industries
I also built the entire delivery system myself, with AI tooling and no prior coding background. It is the clearest proof I understand the motion deeply enough to engineer it end to end.
THE PROBLEM
Most outbound fails before the first email goes out.
The issue usually is not effort. It is the operating system behind the effort.
01
The ICP is too vague.
02
The account list is lazy.
03
The timing reason is weak or invented.
04
The first line sounds like fake personalisation.
05
The proof point does not match the buyer.
06
The sending setup risks the domain.
07
Replies are not triaged properly.
If the motion is badly designed, more sending just creates more noise.
THE DIFFERENCE
EVERYONE ELSE
Buy a list.
Write generic copy.
Personalise with surface level facts.
Send at volume.
Hope someone replies.
RICHARDSON REVENUE
Research the market.
Define who is most likely to buy.
Check each account for a real reason to reach out.
Use the right wedge and proof point.
Send only after review.
Triage replies properly.
The difference is not more automation. It is better judgement before automation.
WHAT IT IS BUILT ON
The judgement is the product. The system makes it repeatable.
7+ years closing complex B2B.
Experience across SaaS, software, IoT, embedded and technical B2B markets.
Built from real outbound delivery, not generic AI prompts.
Every campaign is human gated before sending.
No signal, no fake trigger.
Designed for companies that need outbound but do not have the internal GTM discipline to build it properly.
FOUNDER LED
Richardson Revenue is founder led. Strategy, account logic and campaign judgement are not outsourced to junior SDRs or generic automation.
THE METHOD
Four stages of work before a single email goes out.
01
Research the market
We look at the market, competitors, positioning gaps and buyer context to understand where the opportunity actually is.
02
Define who buys
We turn the market into a precise ICP, buyer map and positioning wedge so the campaign is not built around vague targeting.
03
Check the reason to reach out
Each account is checked for a usable signal, trigger, context or category pain. If there is no real reason, we do not pretend there is.
04
Run the outbound system
We build the messaging, QA the copy, configure the sending motion, monitor replies and surface the conversations worth acting on.
Audits are fixed scope. Playbooks run over a few weeks. Managed outbound is an ongoing retainer. Most clients start with an audit or playbook, then add managed outbound once the motion is clear.
WHAT YOU GET
Not a strategy document. A working outbound operation.
01ICP and buyer map
02Positioning wedge
03Prioritised account list
04Scored contact list
05Signal and context checks
06Outreach sequences
07Call openers
08Sending setup
09Reply triage workflow
10Delivery pack
1130 day support window where relevant
The output is designed to be used, not admired in a slide deck.
QUALITY CONTROLS
Built to avoid the mistakes that make outbound feel cheap.
No fabricated triggers
If there is no real signal, the copy does not pretend there is.
Human gated sending
Campaigns are reviewed before launch. The system does not auto fire sequences.
QA before push
Copy is checked for weak openers, fake personalisation, missing proof points and formatting issues.
Signal led, not industry locked
The method models buying signals and business context, not one fixed vertical.
Founder led judgement
The strategic layer is run by someone with real B2B sales experience, not junior outsourcing.
BEST FIT
Who it is for, and who it is not.
THIS IS FOR
+Founder led B2B companies.
+SaaS and software companies.
+Software consultancies and technical service firms.
+B2B service businesses selling considered deals.
+Teams that need outbound but do not have a mature GTM function.
+Companies that have tried outbound before and know the current version is not good enough.
NOT IDEAL FOR
–Very low ticket products.
–Pure ecommerce.
–Companies looking for guaranteed meetings.
–Teams that just want a cheap list and a blast campaign.
–Anyone wanting fully automated spam.
PROCESS PROOF
The work is repeatable, auditable and safer to run.
Real views from the delivery system, lightly redacted. The work is built to be repeatable and auditable, so clients see the output, not the complexity behind it.
ACCOUNT SCORING VIEW
ACCOUNT
SIGNAL
FIT
Series B · 3wk
94
New VP Eng
91
Hiring · 12
88
Stack match
73
REDACTED · CLIENT WORK
SIGNAL CHECK VIEW
REASON TO REACH OUT
PASS
Account
✓Series B closed · 3 weeks ago
✓New VP Engineering hire
✓12 open engineering roles
–No category pain found
REDACTED · CLIENT WORK
OUTREACH QA GATE
PRE-SEND QA
READY TO SEND
SUBJQuick one after the Series B
Congrats on closing the round. Most teams scale eng faster than process, and outbound is where it shows.
✓Opener references a real signal
✓No fake personalisation
✓Proof point matches the buyer
REDACTED · CLIENT WORK
DELIVERY PACK EXPORT
DELIVERY PACK
ICP & Buyer MapPDF
Prioritised Account ListCSV
Outreach SequencesDOCX
Sending & Deliverability SetupPDF
Reply Triage SOPPDF
REDACTED · CLIENT WORK
CAMPAIGN SETUP VIEW
CAMPAIGN CONFIG
Live
Channels
EmailLinkedIn
Sequence5 steps · 14 days
Daily cap40 / inbox
Warmup
Active
Human review
REDACTED · CLIENT WORK
See the method applied to your market.
Book a short outbound strategy session. We will look at your market, your current outbound motion and the fastest route to more qualified pipeline before you send another campaign.